Independence Day: Snapchat Brings AR Feature ‘Landmarker’ to India Gate, New Lenses for Virtual Celebration

Snapchat this Independence Day has one thing particular for its Indian customers. The social media platform has introduced its augmented actuality (AR) function ‘Landmarker’ to New Delhi’s India Gate. The function will permit Snapchat customers, aka Snapchatters, to superimpose augmented actuality experiences on high of the historic monument. Alongside bringing Landmarker to India Gate, Snapchat has launched unique picture filters that it calls ‘Lenses’ to let its customers within the nation just about rejoice the seventy fifth Independence Day by creating customised images. The app has additionally created a hashtag #MeraBharatMahan to showcase completely different creations from Indian customers.

To expertise Landmarker, Snapchat customers coming near India Gate shall be notified to level their digicam on the monument. This may add an AR layer to brighten India Gate with the tricolour.

Snapchat initially supplied Landmarker for 5 places globally, although its guardian firm Snap expanded help for the function to India in August 2019 by bringing it to Gateway of India in Mumbai and Taj Mahal in Agra. Snap additionally tied up with Spotify shortly after launching Landmarker in India to showcase a Diwali-themed AR lens for Gateway of India.

Along with the growth of its Landmarker function, Snapchat has introduced new AR Lenses for the event of Independence Day. Customers can even use #MeraBharatMahan hashtag when sharing their brief movies on the app to get an opportunity of showcasing their creations on its Highlight feed.

“Snapchat’s technique stays centered on deepening the culturally and regionally related expertise for Indian customers by product developments, artistic instruments, neighborhood engagement and partnerships,” stated Durgesh Kaushik, Head of Market Growth, India at Snap, in a ready assertion.

As per the info shared with Devices 360, Snapchat’s day by day consumer base in India has grown 100% year-on-year for the previous 5 quarters. Snap additionally claimed that its app witnessed over 150 p.c development in day by day energetic customers over the previous 12 months. It, nonetheless, did not present an estimated variety of customers on Snapchat from India.