Daimler AG is a car producer. However there may be fairly a narrative about this firm and its (model) identify.
The present enterprise unit of Daimler AG consists of 4 divisions: Mercedes Benz automobiles, Daimler Vans, Daimler Providers and the final division is producing vans and buses.
Curiously, the Daimler model devoted to cars has by no means been included within the firm. That model led a separate life a part of a primary British firm, later a part of Ford and just lately the Daimler car-brand bought transferred to Tata motor in India.
Daimler can also be the corporate of “the” merger with Chrysler. Folks usually critic mergers, however you must see it as a wedding; the 2 candidates usually break their vows. That should not be an issue. Nevertheless, when the divestment of Chrysler was introduced final 12 months the inventory of DaimlerChrysler went up; the market was glad that the relation was ended.
On the Daimler AG web site there are funding report again to 1979 “when the 84th stockholders assembly was held.” Most attention-grabbing are the reviews of 1998 – the one of many merger – 2006 and 2007 to know the modifications.
The 2007 annual report reveals the company values of Daimler: ardour, respect, integrity and self-discipline. I puzzled the place these got here from: from Daimler or from Chrysler. The values the place not new, they existed in 2006 additionally when each corporations we nonetheless collectively. However within the new Chrysler web site – which does not provide an annual report, there isn’t any reference to these values.
Chrysler was mentioned to be extra worthwhile, DaimlerBenz was greater… However that was in the beginning.
Greater than any easy marriage, a merger “amongst equals” is greater than a problem. On this case the cultural variations between the US and Germany are quite a few. It began with flying from the US to Germany and visa versa. A particular Airbus was purchased to serve this firm visitors (1).
It goes past this brief article to guage the variations, though one was fairly elementary: “Titles are essential in America too,” says Eaton from Chrysler at one second. Exhibiting the distinction in how each corporations worth standing. Eaton was the “pragmatic hands-on engineer,” Schremp the champion of shareholders worth (1).
However again to the values: the company values usually are not new for the Daimler firm, the values – ardour, respect, integrity and self-discipline – the place there earlier than. Almost certainly is that these values have been designed by German administration they usually haven’t been totally accepted within the US.
Fascinating about these values is their presentation. Daimler AG is among the few corporations that has visibly linked their values to the technique (see pyramid the annual report).
(1) – [http://www.geocities.com/MotorCity/Downs/9323/dc.htm#time]
Hans Bool
