Radio is now again once more because the centre stage of leisure within the Hyderabad metropolis. Justifying the favored saying ‘Outdated is Gold’, radio, with the arrival of FM, turned the hotspot once more. FM radio has made its comeback in to the mechanical lifetime of Hyderabadis on the proper time. The various number of leisure packages aired by totally different FM radio channels is likely one of the key facets that obliged individuals to contemplate radio as one of many vital leisure media.
Hyderabad is a cosmopolitan metropolis; individuals from totally different cultures and traditions keep and work in Hyderabad. Entertaining this diversified group of individuals is just not that straightforward. However with the distinctive vary of packages tailor-made to satisfy the tastes and pursuits of various individuals, FM radio turned in style inside a really quick span. Allow us to drill down into this matter additional and have a look at various factors which swayed Hyderabadis to tune into FM radio.
Availability of transportable and reasonably priced FM radio methods:
Apart from, being accessible in pocket radios and small compact containers with built-in audio system at an reasonably priced value as little as Rs.100, FM radio can be accessible as an add-on software in each mannequin of cell phone, even in fundamental fashions. Thus, the supply, portability, and affordability made it in style amongst totally different teams of individuals. From housewives, small enterprise homeowners, petty retailers, college students, to staff, all are frequent listeners of FM radio.
Radio is a part of every day routine for a lot of small companies and households within the metropolis.
As soon as tuned in, the homeowners of petty retailers like hair slicing saloons, tailoring retailers, magnificence parlours, vegetable retailers, and many others., and likewise the drivers in APSRTC buses, cabs, and autos repeatedly take heed to totally different packages till they log out from their jobs. Even for a lot of housewives it’s a favorite previous time. For a lot of college students and staff who commute by metropolis buses and private autos to their workplaces, it is sort of a cell entertainer. They take heed to it on the way in which to their locations and revel in their journey.
Distinctive options of present gen Hyderabad FM radio:
Newest know-how, high quality of service, fascinating packages, reaching a wider vary of viewers distinguished FM radios from the previous ones. Now, allow us to see what the distinctive options of present era FM radios are:
• Greatest firm throughout lengthy distance touring!
Be it college students or professionals, nobody can escape lengthy and tiresome journeys in Hyderabad. With most engineering schools located within the metropolis outskirts, college students need to spend greater than 2 hours on their back and forth journey. Therefore, it’s fairly widespread to see many college students hooked on to their mobiles, listening to FM radio, throughout their journey. Even their faculty buses, cannot do with out radios.
With most corporations being located close to to the outer ring highway, commuting for work takes not lower than 3-4 hours, particularly if the individuals are shifting from one nook to the opposite nook of the town – Dilsukhnagar or Medchal to Hitech metropolis. Therefore, the one entertaining and energetic firm one can count on throughout such lengthy distance touring are the FM radios.
• Not simply leisure, purposeful and stay updates too!
Visitors updates! Hyderabad site visitors woes are atrocious – this is the reason many of the Hyderabadis even of their busiest schedules or of their critical temper is not going to neglect to tune to FM radio. Visitors updates each half-hour are absolutely of nice assist to divert and take the simplest attainable method.
Other than the site visitors updates, lots of our FM channels supply a fast wrap up on totally different occasions, packages (schedules), the checklist of most vital occasions and their venues within the metropolis, information updates, rating updates throughout cricket seasons – good to plan your day or weekend. Apart from, there are information updates at the very least as soon as in a day. Additionally, to know any sudden political replace or vital information, these FM radio stations are nice sources to maintain you on toes.
• Packages in sync with native flavour and with a contact of worldwide and nationwide flavour!
Any present that’s simply not a typical Urdu-Telugu mix-up, is difficult to get observed by Hyderabadis. Although, Hyderabadis are followers of every kind of music, the conversations in a typical Urdu-Telugu-English combine slang attraction to Hyderabadis lots, and importantly they replicate the cosmopolitan tradition of Hyderabad. Apart from Telugu, English and Hindi songs are additionally performed.
Few exhibits like ‘Full to Bindaas’ in Purple FM is only devoted to Hyderabad audiences who benefit from the native slang (Telangana Urdu-Telugu combine) of the RJ Prathika. Different exhibits corresponding to, ‘Gabbar Sher’ in Radio Metropolis, which is a compilation of humorous shayaris impressed from Hyderabadi Muslims, is a superb hit equally amongst Hyderabadis in addition to non-natives.
• Reaching out to listeners personally!
Participation of viewers is at all times a part of radio tradition, however solely the way in which they take part has modified now. Telephone calls, e-mails have taken the place of letters. To request their favorite track or to touch upon a subject or to have an informal discuss with their favorite RJ, individuals discover the direct interactive phone-in packages extremely fascinating.
A number of the in style exhibits:
Many revolutionary, entertaining in addition to informational packages with distinctive ideas are being aired today. If just a few exhibits are a success among the many public for his or her ideas/concepts, few are due to the RJs. The next are profitable in entertaining the Hyderabadis.
• Morning exhibits like ‘Completely happy Mornings’ (Huge FM), Whats up Hyderabad (Radio Mirchi), and many others.
• Comedy skits like ‘Breaking Information Babu Rao’ (Radio Mirchi), ‘Raj Ke Saath Bakra Bajega’ (Purple FM), and many others.
• Packages airing previous songs corresponding to ‘Cassette classics’, ‘Geetanjali’, and many others. (Radio Mirchi), Kal Bhi Aaj Bhi (Radio Metropolis).
• Particular packages like ‘Kitty celebration’, that are specifically meant for women
• Packages with solely English songs like ‘Coronary heart’, ‘Coronary heart of Matter’ (Rainbow FM)
• Listener selection exhibits corresponding to ‘Aap ki Farmaish’, ‘Jana Ranjani’ (Vividh Bharthi)
• Programmes like ‘Huge Charminar’, Paanch Pataka (Purple FM) that play 4 and 5 songs repeatedly at each high of the hour with none break.
Other than these, different program varieties corresponding to contests, phone-ins, newest movie songs are extremely appreciated by Hyderabad listeners.
Entertaining the current net-savvy era by an age-old leisure format is extremely difficult, however the FM radio has overcome the problem efficiently.
