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Virgin Cellular will quickly be no extra. South Africa’s first cell digital community operator, which was launched on Cell C’s community to a lot fanfare 15 years in the past, will shut its doorways on 1 November.
The choice to close up store comes after the enterprise was positioned into voluntary enterprise rescue in November 2020. The corporate advised TechCentral on the time that it had develop into mandatory to hunt enterprise rescue to restructure the corporate and stave off collapse.
It’s now clear that it wasn’t doable to avoid wasting Virgin Cellular South Africa, with the corporate asserting on its web site that the choice was taken attributable to huge shifts within the South African cell market.
“In recent times, the market has modified significantly, and a mix of powerful buying and selling circumstances, robust competitors and the financial stress posed by Covid-19 signifies that it has been a difficult marketplace for Virgin Cellular South Africa,” it mentioned.
For the reason that enterprise was positioned into enterprise rescue, the corporate’s administration crew – led by Zak van der Merwe – has labored with stakeholders to strive to reserve it. it’s understood that Van der Merwe will go away the enterprise.
Rebranded
“As a part of the enterprise’s new technique, it is going to be utterly rebranded as its new go-to-market technique is applied. As such, the enterprise will stop buying and selling as Virgin Cellular from 30 November 2021,” it mentioned.
Current Virgin Cellular prospects might be contacted earlier than the closure and given the choice of switching to Telkom’s community or cancelling their contracts.
“Telkom is providing unique offers to anybody switching to its service from Virgin Cellular,” in line with a discover on the Virgin Cellular web site.
After 15 wonderful years, our Virgin Cellular story is coming to an finish. It has been our pleasure connecting our prospects with their family members and we’d prefer to thank every of you for being a part of our household in these previous years.
Go to https://t.co/VGvJQ8PMZx for more information pic.twitter.com/9mj4rJiqC9— Virgin Cellular SA (@virginmobilesa) September 3, 2021
Nevertheless, most prospects nonetheless on Virgin Cellular are believed to be pay as you go customers.
Van der Merwe advised TechCentral in November that the enterprise had just lately modified shareholding. He declined, nonetheless, to touch upon particular questions in regards to the shareholder make-up, or whether or not Richard Branson’s Virgin Group remained invested.
Duncan McLeod is Editor of TechCentral, on which this text was first printed right here.
© 2021 NewsCentral Media
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